Resume

Work Experience

Creative Director
REFORM Alliance | 2022 - current

Oversees the organization’s design, creative strategy, production, digital asset management, brand standards, and art direction
Lead cross-functional team on the organization’s video and photography needs for impactful brand storytelling and 360 marketing campaigns
Lead the creative direction, UI, and UX for the new REFORM Alliance website in partnership with agency (launching October 2023)
Collaborates with program managers to ensure creative deliverables are met across marketing, events, storytelling, digital, social, experiential marketing, and fundraising
Oversees and manages departmental budget and tracking
Recruits, manages, and oversees freelancer and agency resources

Creative Director
Interwell Health (formerly Cricket Health) | 2021 - 2022

Managed end-to-end creative strategy across all multi-channel marketing B2B and B2C campaigns
Directed design and copy for multiple marketing campaigns which saw a 500% improvement in patient enrollment
Managed and mentored five direct reports, guided team growth and development, and supported internal training and onboarding processes

Associate Design Director
Planned Parenthood Federation of America | 2018 - 2021

Led the creative strategy for a $200+ million capital campaign as well as $25+ million electoral fundraising campaigns in three election cycles
Routinely developed creative design solutions which achieve strategic organization fundraising goals in the non-profit healthcare and advocacy spaces
Directed creative solutions across several evolving brand identities and managed outside vendor and freelancer use of brand guidelines and assets

Senior Graphic Designer
Planned Parenthood Federation of America | 2016 - 2018

Produced high-quality print, web, and digital products for a large range of fundraising collateral including case statements, closing reports, marketing collateral, solicitation decks, webinars, videos, and a website
Designed the creative for two pioneering initiatives for the federation, which will generate more than $610 million in current and future revenue
Designed the branding and collateral for fundraising events, donor conferences, and Centennial fundraising gala

Manager of Web Marketing & Design
TIGER 21 | 2013 - 2016

Managed all aspects of web design, digital marketing, and marketing design while upholding brand identity
Created all design collateral for meetings, special events, and conferences
Provided creative direction and project management on web development, web app design, and marketing initiatives

UI Designer
LiveTechnology Holdings, Inc. | 2012 - 2013

Designed marketing ad automation solutions for large corporate accounts including Bank of America and Merrill Lynch
Created product interfaces and workflows for client solutions
Worked closely with a cross-functional team that includes developers and account managers

Graphic Designer
CatPrint | 2010 - 2012

Maintained the company website as well as various side projects in web design and digital print design
Assisted with formatting customer files for the digital printing press and creating e-mail marketing campaigns

Web Designer
Anatoli Jewelry | 2008 - 2010

Managed the development and operation of the company’s eCommerce website through a proprietary CMS
Created monthly advertisements, direct mail, and e-mail campaigns
Edited product photos for web and print production

Web Production Assistant
Pearson Education | 2006 - 2010

Created interactive e-textbooks through the use of HTML and CSS
Optimized high-resolution graphics from the textbooks into web-friendly graphics.

Master of Art, Graphic Design
Savannah College of Art & Design | 2016

Bachelor of Science, Visual Communications
SUNY New Paltz | 2010

2020 Early Career Mentorship Program — Mentor
AIGA NY | 2020 - Current

Graphic Design Volunteer
Taproot Foundation | 2019 - Current

Alumni Mentor & Advisor
SUNY New Paltz | 2018 - Current