REFORM Stories iHeart Media Campaign and Website

REFORM Alliance received the iHeartRadio Communities Spotlight Media Grant for 2024. As such, an all-new REFORM PSA will air across iHeartMedia radio stations nationwide. Listeners will be prompted to visit the microsite www.reformstories.org to drive membership. With over 860 radio stations, only iHeartMedia can offer local activation with national reach. Individual station brands deliver the ability to connect with diverse audiences in local markets across the country. 

Visit the website at reformstories.org.

Our goal with this campaign is to make REFORM a household name and create a paradigm shift in supervision by changing hearts and minds. More specific goals are as follows: 

JOIN REFORM
Garner support for REFORM-led initiatives; and empower various audiences to join our movement and take meaningful action toward change.

CREATE AWARENESS
Increase awareness of the pitfalls and inequities of community supervision (probation and parole) and create national urgency and cultural attention around the issue.

DRIVE EMPATHY
Appeal to the hearts and minds of the public by depicting the human toll of stringent supervision restrictions.