2022 Interwell Health Brand Strategy

In 2022, Fresenius Health Partners, Interwell Health, and Cricket Health combined in a three-way merger to form the nation’s premier value-based kidney care provider. 

As the Creative Director of the new Interwell Health I was responsible for a 12-week sprint to brand the company. I worked with creative partners, Firebelly Design and We Are Bill, and our internal creative team to execute a 50+ page brand guide and brand strategy for the newly merged organization. 

Creative Partners

Messaging Strategy: We Are Bill, Internal Creative Team
Visual Identity: Firebelly Design, Internal Creative Team

Internal Creative Team

Graphic Designer: Becca Timmons
Senior Editor: Sebastian Deken
Project Manager: Maliya Scott